Advancement

This pillar aligns with VSCS strategic priorities 3, 5, 6

Priorities & Strategies

STRATEGIC FUNDRAISING PLAN

  • Develop strong donor relations through multiple opportunities for targeted touches.
  • Offer naming opportunities including:
    • Academic programs
    • Schools
    • Athletic, Academic, and Residence Life facilities
  • Focus fundraising on scholarship generating, including multi-year “Together We Will Change the World” campaign
  • Focus on alumni relations, growing signature events, and improving donor retention.
  • Implement internal giving campaigns and challenges that increase student, faculty, and staff support.

BRAND & VALUE STATEMENT = "OUR STORY"

  • Develop and implement a comprehensive integrated marketing communications campaign, including strong internal communications.
  • Establish student-centered influencer marketing practicum to support academic departments.

GRANTS PURSUIT & ACQUISITION

  • Hire Director of Grants.
  • Focus on program development and growth initiatives.

COMMUNITY ENGAGEMENT, PARTNERSHIPS, AND TOWN/GOWN RELATIONS

  • Gain membership on local boards, attendance at chamber mixers, Rotary functions, and other community-oriented events.
  • Active participation on Bridge Committee.

PROMOTION

  • Showcase academic excellence through faculty and student achievements.
  • Increase the quality and frequency of internal and external newsletters, alumni magazines, and quarterly/annual reports.