Bachelor of Science in Marketing

A Marketing Education Focused on You

Pursuing a Bachelor of Science in Marketing at Castleton University will provide you with a dynamic opportunity to grow professionally and personally in a friendly, vibrant and enriching environment. Our faculty and staff emphasize and celebrates the achievements of the individual, through personal attention and guidance, and a commitment to helping you find the best possible path to professional success.

Your Goals, Your Growth, Your Career

Castleton’s small university environment, and our welcoming and friendly culture, allows you the ability to interact one-on-one with our highly-qualified and inspirational Business Department faculty. Our Professors are committed to actively expanding your knowledge base, helping you discover career possibilities, and providing important guidance that will give your career the best start possible.

  • DEVELOP YOUR GOALS: Expert guidance is provided by faculty advisors who take an active role in helping you determine the best academic path for your college career.
  • SPARK YOUR GROWTH: Our small university environment ensures you receive the individual attention needed to help you grow and succeed in the classroom.
  • PURSUE YOUR CAREER: Our internship opportunities give you real-world experience and position you to successfully compete in a wide range of business environments.

“I created relationships with professors who guided me during my academic career and who will continue to help me for years to come.”

Choose the Business Path That’s Right for You

If you are unsure of the Business Department degree you wish to pursue, select any one of our four bachelor’s degree programs to start your academic career. During your first year at Castleton, you will take required business courses that count toward earning a bachelor’s degree in all four of our Business Department programs – Marketing, Management, Accounting or Computer Information Systems.

You will be exposed to a variety of business courses and the opportunity to hear upperclassmen share their academic experiences and career interests. Our Business Department faculty and staff will guide you in the selection of your degree program, and help you map out a path that best meets your educational interests and professional goals.

Once you have selected the degree program that is right for you, Castleton University offers a solid foundation of knowledge through core business courses, expertise in your chosen area of study, and a wide variety of elective opportunities to enhance your academic experience. Faculty and staff will also consult with you as you consider career opportunities.

About the B.S. in Marketing Program

For those who wish to enter the Bachelor of Science in Marketing degree program, our curriculum offers an exciting variety of courses that provide the skills necessary to help you steer organizations to success in today's rapidly changing business environment.

The B.S. in Marketing program offers a broad, flexible course of study designed to enable students to establish a solid foundation of marketing knowledge. We cover basic and advanced tactical marketing concepts, as well as in-depth study of brand positioning and marketing strategy. You will attain the ability to become a critical thinker and effective communicator, become a valuable asset to a wide array of organizations, and be eligible to succeed in a variety of careers or entrepreneurial ventures.

To receive a B.S. in Marketing, you will take core courses required of all Business Department students, advanced courses specific to earning your B.S. in Marketing, and choose from a wide array of elective coursework that allows you to pursue your interests and broaden your experiences. Many students add a minor or challenge themselves by choosing to pursue a dual degree.

Bachelor of Science in Marketing program requirements can be found here.

Marketing Internship Opportunities That Enhance Your Value

At Castleton University, Marketing students experience a powerful mix of academic study, in-class experiential learning, and practice in real-world applications. The latter is offered as an option through a wide variety of internships that give you the hands-on experience that will help you successfully compete for the most desirable positions in your chosen field.

Recent marketing internships in which Castleton students have engaged include the areas of social marketing, event planning, sports marketing, market research, sales and more. Each year, we will offer you an assortment of internships that will add learning and value to your business education. Additional information on internships can be found here.

“The company I interned with offered me a position upon graduation. I can’t thank Castleton enough for helping start my business career!”

Marketing Careers Begin Better at Castleton

Students who successfully attain a B.S. in Marketing will be prepared to compete effectively for professional employment, pursue an advanced degree or leverage their knowledge to pursue entrepreneurial ventures. Regardless of the path you choose, our graduates possess the ability to achieve unlimited career potential and professional satisfaction.

Careers start better when you choose Castleton University’s Bachelor of Science in Marketing – a marketing education focused on you!

Still Have Questions? Ask Deb!

At Castleton University we pride ourselves on personal connections that benefit our current and prospective students. Deb Danforth is the Business Department Staff Assistant who our students rely on to answer questions about courses, scheduling, degree requirements and more. If you have any questions at all, we encourage you to “Ask Deb”! She has all the answers!

Ask Deb by email:
Ask Deb by phone: 802-468-1223

Deb Danforth, Business Dept

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