Marketing

Castleton’s Marketing program prepares you for a rewarding career in marketing. With this degree program, you can expand your knowledge in brand development, consumer behavior, market research, and more.

Our small class sizes and expert faculty provide unparalleled opportunities to develop the skills you’ll need in this rapidly expanding and innovative field.

Highlights of the Marketing Program

• A multidisciplinary approach to business provides you with a strong business foundation, including marketing concepts, analytical application, and market research
• Bolster your resume by choosing to double major by adding either Accounting or Management to your degree plan
• Be well-positioned to continue your education at graduate school, including Castleton’s Master of Business Administration

Career Opportunities for Marketing Majors

Students who earn a degree in Marketing from Castleton will be prepared to work in a wide variety of careers in the private, public, and nonprofit sectors.

Examples of career opportunities for Marketing majors include:

• Advertising copywriter
• Advertising manager
• Brand manager
• Chief marketing officer
• Creative director
• Digital marketing manager
• Digital strategist
• Event planner
• Ghostwriter
• Market research analyst
• Media buyer
• Promotions manager
• Social media manager
• Sports marketing manager

Graduates with a Marketing degree have worked at companies such as Vail Resorts, Jaguar Cars of North America, The Equinox Resort and Spa, Surgi-Care, and Killington Resort.

Internships in Marketing

You can find internships in Marketing locally, nationally, and internationally. Castleton students have benefited from internships in a variety of industries, including experiences at the following businesses, and many more:

• Vermont Country Store
• Paramount Theatre
• Spartan Race
• Hubbardton Forge
• The Castleton Athletics Office

Honor Society in Business, Management, and Administration

Sigma Beta Delta, the international honor society in business, management, and administration, was established to encourage and promote personal and professional improvement and a life distinguished by honorable service to humankind.

Induction into Sigma Beta Delta is by invitation only and is limited to undergraduate juniors, seniors, and graduate students who rank in the upper 20 percent of their class at the time of invitation.