These requirements are from an excerpt from the University Academic Catalog, which outlines the requirements for a student to earn the distinction of being a Castleton University graduate. The complete catalog is available online.
For further information about this major, contact the program coordinator (Assistant Professor Marybeth Lennox): marybeth.lennox@castleton.edu
Students completing the Bachelor of Science in Sport Management will demonstrate their ability to:
Students should complete a formal application to the Sport Management program through the Sport Management Program Coordinator during the spring of their first year or fall of sophomore year. Transfer students and upperclassmen may also apply and will be readily considered. General information and criteria for selection to the program are published in the Sport Administration Program Handbook and on the Castleton University website. Students must complete a minimum of 28 credits, including PED 1350 - Introduction to Sport Management, BUS 1270 - Principles of Computer-Based Information Systems, as well as having at least a 2.3 GPA overall to be considered for the program. The possibility of an interview to be admitted to the program will be on an as needed basis.
The culminating experience of PED 4811 - Internship in Sport Management will also require a formal application process. Students can apply for internship after completing 75 credits overall (during Junior year), 30 credits in the Sport Management (SM) core, have a 2.5 GPA overall and 2.7 in the SP Core. To be formally approved and eligible to enroll in PED 4811 - Internship in Sport Management a student must have completed 90 credits overall, 35 credits in the required core, maintained the aforementioned GPA requirements, and submit an approved pre-approval application.
Code | Course | Credits |
---|---|---|
ACC 2101 |
Accounting IThis course examines the role that accounting information plays in decision-making and the importance of income, cash flows, and financial position to organizations. Issues are considered from a variety of users’ viewpoints. Included in the course will be (1) a focus on analytic and problem-solving skills, (2) technological and communication skill development, and (3) an awareness of ethical and public policy issues. Basic computer skills in Microsoft Excel and Word are required. Fee Materials charge $20. Fall |
3 |
BUS 2230 |
Principles of MarketingThis course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional consideration, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing, and its impact on today’s businesses. Prerequisite: BUS 1270. Every semester |
3 |
ECO 2050 |
Microeconomics in a Global ContextAn introduction to microeconomic theory and its applications placed in a global context. Attention given to: 1) economic behavior of consumers and businesses; 2) the pricing of productive inputs, income distribution and redistribution; 3) the nature and functioning of markets; and 4) the consequences of imperfect competition and imperfect information. Prerequisite: MAT 1221 or MAT 1320 or MAT 2021 or equivalent. Every Semester |
3 |
PED 1350 |
Introduction to Sport ManagementThis course is an investigation into the relationships, philosophies, goals, and missions within the management of athletic, recreation, and other sport programs. Areas of study include the history and evolution of sports management, current trends in the profession, career options and professional development, and an introduction to topical areas such as fund-raising, management, marketing, media outlets and the economics of sport. There is also a portion of the course dedicated to service-learning, in which students will partner with a community organization to provide services. Every semester |
3 |
BUS 2020 |
Principles of ManagementThis course in an introduction to the philosophy, principles, and techniques of management. Students will examine classical, modern, and emerging concepts as they relate to today’s manager and the functional processes of planning, organizing, directing and controlling resources. Learning experiences may include case studies, team experiences and simulations. Prerequisite: BUS 1270. Every semester |
3 |
PED 2090 |
Principles and Practices of CoachingAn introduction to the basic principles and practices of coaching to include the administration and organization of athletic programs. Emphasis is placed on methods of organizing and planning practices and games, evaluating and fitting equipment, budgeting, facilities, coaching responsibilities, legal issues and ethics. An investigation into the medical aspects of sports will be discussed with emphasis into conditioning techniques, injury prevention and treatment of athletic injury prevention. Fall and Spring |
3 |
PED 3125 |
Psycho-Social Aspects of Health, Physical Activity and SportExamines the psychological and sociological frameworks of health, physical activity and sport for participants at all levels. Includes topics such as motivation, performance enhancement, group dynamics, aggression and socio-cultural influences. Every semester |
3 |
PED 2470 |
Seminar in Sport ManagementThis course will investigate current issues in the Sport Management field and will provide an opportunity for students to have a supervised field experience in Sport Management consisting of a minimum of 100 hours. Prerequisite: PED 1350 and Sophomore standing. Every semester |
2 |
PED 3160 |
Legal and Ethical Principles in SportThis course examines legal and ethical concepts related to sports administration, including participation and eligibility issues; constitutional due process; Title IX and other constitutional amendments; facility, coaching, and employment contracts; and tort law applications to participants and spectators. This course also provides some essential components, concepts, models, and techniques for students to use in managing ethical dilemmas and develop sound ethical practices. Prerequisite: PED 1350 or permission of the instructor. Spring |
3 |
PED 3170 |
Sport CommunicationsThis course examines the development and execution of an integrated marketing communications plan as it pertains to the industry of sport. The athletic communications offices of college/university athletic departments will be the focus of the class, and topics in professional sports will also be examined. Current events in sport, as they pertain to public relations, brand development and governance, and marketing strategy will also be introduced as discussion topics. Writing, media relations, statistical applications, graphic design, and social media will all be examined as part of this class. Prerequisite: PED 1350 and junior standing. Fall |
3 |
PED 3210 |
Sports PromotionThe course examines the promotion and marketing of sports activities, organizations and sports equipment. Topics covered are careers in sports marketing, product concepts, promotion of events, broadcast rights and sponsorship programs. Special attention is paid to how sports promotion fits into the sports administration profession. Prerequisite: BUS 2230. Fall |
3 |
PED 3821 |
Practicum in Sport Management I50 hours of on-site supervised hands-on experience or other professional development activities in the Sport management field. The course will have at least five classroom meetings and/or online meeting requirements throughout the semester. The student will be responsible for regular contact with the instructor and a final debriefing. Prerequisite: PED 2470 Periodically |
1 |
PED 3822 |
Practicum in Sport Management II50 hours of on-site supervised hands-on experience or other professional development activities in the Sport Management field. The course will have at least five classroom meetings and/or online meeting requirements throughout the semester. The student will be responsible for regular contact with the instructor and a final debriefing. Prerequisite: PED 2470 and PED 3821 Periodically |
1 |
PED 4080 |
Governance of SportsThis course examines the purpose and practice of sports governance and how it relates to the administration and management of sports. The course will assess the value and practice of governance for a sport entities including youth sport, high school sport, intercollegiate sport including the NCAA, the Olympic Games, international federations, and professional sports. This course will also cover elements of NCAA regulations, rules interpretations, and enforcement decisions. Restrictions Junior or senior Sports Administration majors Prerequisite: PED 1350 Spring |
3 |
PED 4110 |
Strategic Sport ManagementStudents assess the strategic management cycle and decision-making processes utilized in considering alternatives, choice and the evaluation of strategy as it applies to sporting organizations. It also includes case study analysis of national and international sport and non-sport organizations. Links between decision-making, leadership, culture and ethical behavior in relation to strategy formulation are also examined. Restrictions: Junior and Senior Sports Administration Majors. Prerequisite: PED 1350. Fall |
3 |
PED 4811 |
Internship in Sport Management450-600 hours of on-site supervised hands-on experience in the Sport Management field. In addition to the hours, the student will be responsible for close contact with faculty supervisor, proposal writing, debriefing and professional development. Prerequisite: Permission of instructor. Every semester |
9-12 |
PED 2140 |
Fitness Center ManagementAnd complete one of these courses: This course is designed to explore and analyze current management practices in public, private, and corporate fitness centers. Topics to be considered include assessment practices, facility design, planning marketing, organizational aspects, and evaluation. Additionally, a review of certifications through various professional organizations and job opportunities will be discussed. Prerequisite: Current CPR certification or permission of the instructor Spring |
3 |
PED 3130 |
Athletic Facility and Event Management-OR- This course examines the processes of planning, constructing, equipping, and maintaining athletic facilities. The multi-faceted nature of event planning, organizing and management is thoroughly examined in a variety of athletic and recreation settings. Restrictions Junior standing required Prerequisite: PED 1350 and PED 3210 Spring |
3 |
Code | Course | Credits |
---|---|---|
BUS 2370 |
Business CommunicationsThe student practices the writing skills required for a successful career in business. Special attention is given to writing letters, memoranda, reports, and resumes. This course provides fundamental skills necessary for the student’s successful completion of future business courses. Restrictions Restrictions: Business Administration majors and minors, Computer Information Systems majors, and Writing minors (English) only Prerequisite: ENG 1061 |
3 |
BUS 3131 |
Business Law IAn introductory course to provide a knowledge and awareness of the scope and terminology of the American legal system as it pertains to business organizations. Topics emphasized may include criminal law, tort law, forms of doing business, law of contracts, sales, real and personal property law, negotiable instruments, Uniform Commercial Code, and agency relationships. Prerequisite: BUS 2020 Every semester |
3 |
BUS 3250 |
Organizational Development and BehaviorField and organization of personnel function; selecting and training employees; wages and wage administration; problems of morale; human relations in supervision. Prerequisite: BUS 2020 or consent of instructor. Fall |
3 |
BUS 3280 |
Human Resources Management and ApplicationsThis course focuses on the growing importance of human resource management for supervisors and managers employed in a variety of fields. The course includes an introduction to the basics of human resource management, such as interviewing, legal issues, compensation, discipline, and diversity. Contemporary issues and topics in the field are used to give students the skills and techniques necessary to manage in today's complex business environment. Finally, a case study approach enables students to understand fully these complexities using real-world cases within the field of Human Resource Management. Prerequisite: BUS 2020 Spring |
3 |
Code | Course | Credits |
---|---|---|
BUS 3060 |
Consumer BehaviorThis course examined the behavior of the consumer in the marketplace. Topics include individual and group buying behavior, motivation, personality, attitudes, lifestyles, and their effects on purchasing behavior. Prerequisite: BUS 2230. Fall |
3 |
BUS 3210 |
AdvertisingA comprehensive look at the promotional process including media analysis and selection, dealing with the creative functions and production processes, measuring promotional effectiveness, and developing a comprehensive advertising strategy. Central to the course is the development of an advertising plan and campaign. Prerequisite: BUS 2230. Spring |
3 |
BUS 3272 |
Social Media MarketingFacebook®, Twitter, LinkedIn®, and YouTube™ have changed the way consumers communicate today and businesses must be a part of this social discussion or risk losing significant marketing opportunities. This course lays the conceptual foundation and practical approach to developing successful social media marketing plans while achieving desired marketing goals. The most productive marketing tactics for each type of major social media platform are examined in depth. A significant portion of the course will be devoted to hands-on development and discovery of social media tools. Students must be willing to work as a social team collaborating on the cloud, writing a blog, creating a LinkedIn persona, tweeting, developing YouTube videos, and sharing information on the Internet. Prerequisite: BUS 2230 or COM 2150 Spring |
3 |
BUS 2035 |
Content Marketing and Professional NetworkingAnd 1 of these courses (3 cr): Social Media is changing the way organizations interact with consumers, business partners, and their supply chain. The Content Marketing approach includes marketing strategies, context of the customer decision process, and development of a professional network. Content transfers the organization's values, culture, ethics, differentiation, and positioning to the target market through written word, pictures, videos, podcasts, and infographics. This course fulfills a Social Science general education requirement. Periodically |
3 |
BUS 2320 |
Selling Fundamentals and StrategiesA study of the process, strategies, and best-practice techniques for successfully selling to businesses and consumers. Students will apply what they learn in a simulated sales presentation to a team of buyers. This knowledge is also valuable to those who will sell new business concepts within an organization or to potential outside investors. Prerequisite: BUS 2230. Periodically |
3 |
BUS 3245 |
Global MarketingThis course will introduce the students to the opportunities and barriers that come into play for firms that develop global marketing strategies. Students will read and discuss how firms of all sizes may adapt their marketing practices to account for global consumer preferences, trade practices, and government policies in a post 9/11 world of terrorism worries, and vague and shifting alliances. We will learn about the various cultures of the world, while we explore how they impact business and life in general. Many actual cases of successful, and unsuccessful, global marketing efforts will be considered. This course fulfills the World Views Frame of Reference. Prerequisite: BUS 2230 Periodically |
3 |
Code | Course | Credits |
---|---|---|
ACC 3010 |
Accounting for Management DecisionsThis course examines the use of accounting information to enhance decision-making and control of for-profit, not-for-profit, and governmental organizations. The major topics in this course include the use of accounting in making alternative choice decisions, the development and use of product cost information, as well as the creation of operating and capital budgets. Prerequisite: ACC 2101 Fee Fee $20 Every Semester |
3 |
BUS 3131 |
Business Law IAn introductory course to provide a knowledge and awareness of the scope and terminology of the American legal system as it pertains to business organizations. Topics emphasized may include criminal law, tort law, forms of doing business, law of contracts, sales, real and personal property law, negotiable instruments, Uniform Commercial Code, and agency relationships. Prerequisite: BUS 2020 Every semester |
3 |
BUS 3230 |
Financial ManagementThis course covers the principles of how business enterprises refinance; general methods and basic tools of financial management and control, utilization, disposition of funds. Prerequisite: ACC 2101 Every semester |
3 |
ECO 2040 |
Macroeconomics in a Global ContextThis course serves as an introduction to economic principles in general as well as macroeconomics in particular. How do we understand the workings of the U.S. economy, in its global context? This course looks at the economy holistically, with an emphasis on its interconnections. We examine the connections between competing economic analyses and competing policy prescriptions to prevent or repair economic problems such as unemployment, inflation, and unsustainable growth – within the context of a rapidly globalizing economy. Prerequisite: MAT 1221 or MAT 1320 or MAT 2021 or equivalent or concurrent enrollment in MAT 2021. Every Semester |
3 |
Code | Course | Credits |
---|---|---|
BUS 2550 |
Business Statistics and AnalyticsCourse descriptions are to develop statistical methods and to utilize these methods to make appropriate decisions regarding actual business problems. Topics of study are statistical description, central tendency, discrete and continuous distributions, probability and sampling theory, statistical inference and hypothesis testing. Parametric and nonparametric statistical tests will be examined, including t-tests, Chi-square, and ANOVA. Additional topics include regression, time series analysis and applications in business forecating. This course has a business focus, but is appropriate for any student. Prerequisite: Computer competency, BUS 1270 or comparable course, and appropriate math placement. Every semester |
4 |
CIS 3040 |
DatabasesAn in-depth study of the Theory of Data Base Technology. Topics include: Data Models, Data Independence, Network, Hierarchal and Relational Models. Students will be required to create, modify, and maintain a Relational Data Base. Prerequisite: BUS 1270 or Introductory Computer skills course. Fee Materials charge $20. Spring, even years |
3 |
BUS 3270 |
Data-Driven MarketingAnd select two of these courses (6 cr): Students will learn the latest analytical techniques to help maximize ROMI (Return on Marketing Investment). Data-Driven Marketing provides comprehensive coverage of what works and what makes the difference in this important, yet misunderstood area. Students will develop a systematic framework for strategic measurement of key marketing metrics such as ROMI and Customer Lifetime Value. Topics include: introduction to DDM and marketing metrics, non-financial metrics for marketing campaigns, financial return on marketing investment (ROMI), internet marketing metrics and optimization, data mining and segmentation, and data-driven strategy. Prerequisite: BUS 2230 Fall, odd years |
3 |
BUS 4030 |
Marketing ResearchAn overview of the process of assembling information to make better marketing decisions. Topics include measurement principles, research designs, sampling techniques, data collection and analysis. Prerequisite: BUS 2230, and either BUS 2550 or MAT 2021 and MAT 2022. Fall |
3 |
BUS 4530 |
Technical Project ManagementDesigned for the project manager who interacts with all levels of management while satisfying the customers’ needs, this course covers planning, scheduling and controlling projects. Emphasis will be placed on issues like leadership, motivation, team-building, and conflict resolution. CPM and PERT will be covered in detail. Real case studies will be used to illustrate theories and concepts covered in the lectures. Prerequisite: BUS 2020. Fall, even years |
3 |
CIS 2015 |
R ProgrammingThis course introduces students to the concepts and skills of coding with the R programming language. Topics included during this hands-on interactive course include creating data, importing data, accessing data, exporting data, as well as basic data analysis through programming loops and functions. Students should be able to understand the basic R language fundamentals and syntax, R data structures, and introductory level plotting and graphics. Note: this course does not teach statistics; it only provides students with the basic knowledge of R. Fee Fee $20 Periodically |
3 |
Code | Course | Credits |
---|---|---|
COM 1040 |
Media WritingThis course introduces students to the basics of writing for 21st century media, exploring both forms that have their origins in print, and emergent forms native to the digital landscape. Students will practice writing for news and entertainment outlets, film and video, podcasting and radio, advertising, public relations and social media. Every Semester |
3 |
COM 1211 |
Introduction to Video and FilmmakingThis is a project-oriented course in which students develop their abilities to communicate in a wide range of video applications. It offers hands-on instruction, practice and guidance in writing, producing, directing, camerawork, audio recording, single and multi-camera production, and editing. Depending on their interests, students produce, direct and/or appear on camera in a number of in-and out-of class productions. This course fulfills an Arts and Aesthetics general education requirement. Fee Studio fee $20. Every Semester |
3 |
COM 2150 |
Public RelationsThis course presents a functionalist examination of past and present public relations practices and associated controversies. Students will be required to analyze and produce public relations programs using a variety of media skills. This course will frequently include a service-learning component. Recommended for students with sophomore or junior standing. Prerequisite: ENG 1061. Every semester |
3 |
COM 2220 |
Web Content and Site DevelopmentThis course will provide an overview of website design & development. Students will learn the basics of HTML and CSS, principles of graphic design for the web, content strategy, search engine optimizations and web analytics. This course will culminate with the creation of a hosted website using the organizational, design, and coding skills learned through the course. Fee Fee $15 Spring |
3 |
Code | Course | Credits |
---|---|---|
COM 1211 |
Introduction to Video and FilmmakingThis is a project-oriented course in which students develop their abilities to communicate in a wide range of video applications. It offers hands-on instruction, practice and guidance in writing, producing, directing, camerawork, audio recording, single and multi-camera production, and editing. Depending on their interests, students produce, direct and/or appear on camera in a number of in-and out-of class productions. This course fulfills an Arts and Aesthetics general education requirement. Fee Studio fee $20. Every Semester |
3 |
COM 2170 |
Podcasting and Audio StorytellingThis course examines the medium of podcasting and helps students to develop their audio storytelling skills. Students study the history and ethical issues of podcasting, develop skills in the areas of writing, researching, interviewing, editing, and on-air performance for the podcast, learn the basics of quality audio production, and examine the role of podcasting in society. This course will culminate with the creation and distribution of original podcasts by students. Fee Fee $20 Periodically |
3 |
COM 2210 |
Broadcast PerformanceInstruction, practice and critique of television and radio performance in a wide array of nonfiction genres such as news, talk, variety, documentary and commercial programming. Fall, odd years |
3 |
COM 2212 |
Video Production II: News and Feature ProductionThis production course fosters the development of storytelling skills through the creation of news and feature segments for a web-based video magazine with hands-on skills and guidance in commercial filmmaking. Students create projects from pre-production through distribution. Prerequisite: COM 1211 Fee Fee $20 Every Semester |
3 |
Select a total of 12 credits from:
Relevant courses may be considered for substitution in any of the above tracks with Program Coordinator approval.