Blog Guide & Tips

Post regularly

Set a schedule of when you will post and stick with it! Readers like to know when to expect your next post.

Keep it positive

Positive blogs build trust with your readers. Keeping your posts positive and informative also strengthen the readers’ relationships with your department, the author, and the institution.

Keep the default settings

Do not change the settings of your blog without talking to the Digital Media department. They have optimized your blog through the coding and design of your site, including the way links are displayed and the limited plug-ins installed on your blog. If you have a desire to add another plug-in, or change the way that something is displayed, please schedule a meeting with Katye Munger, Director of Digital Media.

Write high-quality content

Make sure your content is unique and isn’t duplicated elsewhere. Your content should be helpful – helping your audience will engage them and get them coming back for more. Content your audience connects with will also drive them to share your content with others, which, in turn, gets you more readers, etc.

Heading Tags

Use the heading tags correctly. The text in your headers is incredibly important, as it is one of the first spots that search engines use to determine how relevant your content is. 

  • Heading 1 (H1) should be reserved for the title of your page or the title of your post. It should always be clear, short, and informative.
  • Heading 2 (H2) is for additional headings, and Heading 3-4 (H3 or H4) are used as sub-headings. 

Using Images

Optimize your photos, too! Make sure to fill in the “Alt” text with a GOOD description of your photo.

Links

Link back to castleton.edu. This strengthens your writing and “verifies” you as a writer.