Castleton Degree Leads Alumna to Successful Entrepreneurial Venture

Drawn to the Caribbean by her degree in Environmental Science, 2005 Castleton University graduate Sarah Babin took her love of the earth and its oceans on a successful, yet unexpected journey. Following her passions, Babin now serves as the creator of TideBird Swimwear, a company she started after living for four years on the island of St. John, in the U.S. Virgin Islands.

TideBird“Living in the islands I was inspired to create a functional, yet attractive, bikini. I like colors and prints that remind me of living in the Caribbean and I wanted a style that was cute and fit the modern woman,” explained Babin. “I want women to live in a bikini that they love while enjoying the environment that they love. The environment is my true passion, I love the ocean, so I think there is a link between the two.”

After buying a house with enough room to host her own studio, TideBird finally found its wings. Babin continued to hold a day job at the Nature Conservatory in Wilmington, N.C. while continuing to grow her thriving small business.

“It was a slow process because I did it all on my own. I saved for everything, it took a year to have a fully functional sewing studio, which I have always run out of my home,” she said, adding that start-up costs were her largest hurdle in her journey to create her business.

TideBird PhotoEvery bikini in the online shop is reversible and seamless and can be found on the TideBird Swimwear Etsy shop. Babin creates each suit by hand, made to order for each individual customer.

Though her degree from Castleton University isn't put to use every day, Babin still believes a well-rounded college experience can help a person accomplish anything.

“I wish I had a little business background, but the things I learned in college have helped me every day, in some way,” she said. “Public speaking, writing, and meeting deadlines are all helpful life skills.”